Design Research Dissertation / Compilation and Reflection
28.08.2023 - 27.11.2023 (Week 1 - Week 14)
Loke Yan Ling / 0344602
Design Research Dissertation / Bachelor of Design in Creative Media
Compilation and Reflection
Instructions
Task 1 : Dissertation Draft
Fig 1 Dissertation Draft
Task 2 : Final Dissertation Draft with Turnitin Report
Fig 2 Turnitin Report
Task 3: Visual Design Flipbook
Fig 3 Visual Design Flipbook
Task 4: Research Article
Fig 4 Kreate Research Article
Feedback
Week 2
The research problem is preferred to say How designers design a particular design, and what are the psychological aspect inside. However, do not prioritise psychological terms. Try to look at other perspectives, such as particular consideration of a certain design and be specific Pick the design that want to focus on carefully. Do more research on the research article in the proposal.
Week 3
Referring back to the literature review to study how the researchers write the discussion. The discussion should not only cite other source of information, also need to show the perception or claims or arguments. Review back the study materials given in Ms Teams
Week 4
There will be no review back after giving comment in the previous week. Cite the sources. Visual evidence can be provided to match the statements that you claims and make sense with secondary or primary data, For instance, "color creates visual hierarchy", proof it with visual evidence from airasia website. Discuss what have been said by the participants such as strong colour contrast with your own perspective. Keep on going with the same way in the rest of the part. The whole research will be utilized from future tense to past tense after finishing the discussion part, so changes can be made on that time (research methodology)
Week 5
Avoid using citation that is too old, but the citation for colour is quite acceptable, because the citation is about definition. Pull the discussion back to the research on primary data. When you make a point on what does the visual representations do, show how the airasia websites apply that.
Week 6
The survey response should placed below the description paragraph, to make sense of reading orders. Space the response in every next line. Elaborate your point in the typography part. Next week will be finalizing the conclusion and whole paper.
Week 7
The discussion does not need any conclusion, so the summarize part just move to the conclusion part. Add on the the total survey response in conclusion. the advantages and disadvantages should not include. In the project recommendation, mentioned that the future project can based on the current research
Week 8
Independent Learning Week
Week 9
The user interface cannot be included as the Minimum Viable Product (MVP) features. In my case, I can have only two mvp features. The survey question should include race and the motivation. The answer choices in the survey questions can have more than one "maybe" option, as some people may not have as straightforward an answer.
Week 10
The idea 1 is more suitable as my research is focus on visual representations on AirAsia's websites and the choice of color in idea 1 also suits as my research. However, the visual design reference is a bit complicated. Try on to reference the simplicity geometric book design. The book cover does not need the 3d shape as it does not really related to my research.
Week 11
The overall is okay. The title page is needed. The cover page title word colour can be black colour to bring up the contrast from the background. The design is geometrical and simple, keep it for the following progression. The font is interesting.
Week 12
Public Holiday
Week 13
No brackets in Research paper. Put in the keywords after the abstract. In introduction, can mention the current state (design) of Airasia's website, be short and introduce it. No necessary to mention the data collections method in problem statement as it will be mention in methodology. Also mention how many participants participated in the survey. In methodology, write the general statement in the content of research, describe how the survey question designed, not the results.
Week 14
Remember adding keywords after the abstract. The methodology part seems more suitable now. The demographic analysis in findings & discussion, consider to take off, because the remaining paragraph are more related to the research, maximum word counts in discussion are 600. The research problem with the result of finding & discussion is repeating in the conclusion. The image in Appendix can put all in one as refer to Jacquline. The image is necessary, as it related to the research topic, any image is acceptable, such as AirAsia's website image, UX image, etc.
Final Reflection
In this module, I feel of step by step closure of my research paper. Again, I appreciate the help of Ms Jinchi, giving the class guide in this whole module, which is organize in timeline and all other resources. The requirement of every project stated very clearly in Google classroom ( I still make some small mistake when I submit the paper and I didn't notice.) Unlike the Methodology module, there is more clarity and control over the direction I want to write in discussion and conclusion. In the process of writing the discussion paper, I have a more in-depth understanding of my own research, it is not just a statement can represent a point of view, it needs to have good primary data based on, and due to the special circumstances I face, my discussion is allowed to use secondary data. With the mutual support of these two data, it can support my viewpoint from inside this research. However, I really didn't expect that my survey with only 29 responses had so many good bases to provide me with the points to write this research paper, and I am very thankful to those classmate and friends who answered my survey seriously. Moreover, I also found a shortcoming in my survey questions, that is, the participants may not know some specific words that only designers know, so before they answer the questions, I should explain the relevant special words for them before I ask the questions.Only the project recommendation, I feel a bit scare when Ms Jinchi suggest that I can proceed the idea in my FYP, I like "eii can eh", but when I consider more detail, this really gonna be a hugeeee project which takes time and effort. Then proceed to visual design, I feel stuck again. I will forgot all the principles' I learned when I feel frustrated and stress. I spend the longest time in this part. Everytime I want to jump out the box in design, inconsistent and weird exists. Then, I need to redo again and again until no time left and stay awake whole night. Hope this won't happen again and remind myself of the design principle all the time. In the final task, I finally feel a bit relaxed, then I drive in the wrong direction... Luckily I still have time to make changes. Last but not least, I learned a formal flow and critical mindset in conducting and writing the research paper. I'm sure this will set me up well for the future.
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